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Privacy Policy: ProHort-EcoShield

This Privacy Notice explains how ProHort Ltd collects, uses and protects personal information when you engage with ProHort-EcoShield through our website, enquiries, services or related activities.

We are committed to handling personal data responsibly, transparently and in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy legislation.

ProHort-EcoShield is a Specialist Environmental and Biodiversity Brand Operated by ProHort Ltd.

1. Who We Are

ProHort Ltd is the data controller responsible for personal information collected through ProHort-EcoShield.

ProHort-EcoShield provides biodiversity, habitat and environmental services, including Biodiversity Net Gain (BNG) solutions, habitat banking, landowner engagement and Responsible Body activities.

Registered Address

Waterbridge Farm
Yarnfield Lane
Yarnfield
Stone
Staffordshire
ST15 0NE

Contact Details

Email: [email protected]

Telephone: 01782 479444

If you have questions regarding this Privacy Notice or wish to exercise your rights, please contact us using the details above.

2. What Information We Collect

We may collect and process the following categories of information.

Information You Provide Directly

  • Name
  • Job title
  • Company name
  • Email address
  • Telephone number
  • Postal address
  • Site addresses
  • Landholding information
  • Enquiry details
  • Information relating to proposed developments or projects

Project and Site Information

Where relevant to the services we provide, we may collect:

  • Habitat information
  • Biodiversity information
  • Land ownership information
  • Site constraints
  • Planning references
  • Environmental objectives
  • Habitat management proposals
  • Monitoring information
  • Documentation relating to legal agreements

Automatically Collected Information

When you use our website, we may collect:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Referral source
  • Pages viewed
  • Time spent on pages
  • Navigation behaviour

Website Interaction Information

We may also collect information relating to:

  • Form submissions
  • Telephone link clicks
  • Email link clicks
  • Button and call-to-action interactions
  • Scroll and engagement information
  • Campaign attribution data, including UTM parameters

3. How We Collect Information

We collect information when you:

  • Submit an enquiry through our website;
  • Contact us by telephone or email;
  • Engage us to provide services;
  • Attend meetings or consultations;
  • Provide information relating to habitat banks, landholdings or developments;
  • Interact with our website and associated technologies.

4. How We Use Personal Information

We use personal information to:

  • Respond to enquiries;
  • Provide quotations and proposals;
  • Deliver contracted services;
  • Assess the suitability of land for environmental schemes;
  • Develop and manage Biodiversity Net Gain solutions;
  • Engage with landowners and developers;
  • Facilitate habitat banking arrangements;
  • Support Responsible Body functions;
  • Prepare reports and management documentation;
  • Manage projects and ongoing relationships;
  • Improve our website and services;
  • Measure the effectiveness of marketing activity;
  • Comply with legal, regulatory and contractual obligations.

We do not sell or rent personal information to third parties.

5. Lawful Basis for Processing

We rely upon one or more of the following lawful bases:

Contract

Where processing is necessary to enter into or fulfil a contract.

Legitimate Interests

To operate and improve our business, communicate with clients and prospective clients, develop environmental opportunities and maintain relationships, provided that these interests do not override your rights.

Consent

Where required, including for certain marketing activities and non-essential cookies.

Legal Obligation

Where we are required to process information to comply with applicable laws or regulatory requirements.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Ensure our website functions correctly;
  • Understand how visitors use our website;
  • Improve website performance and usability;
  • Measure marketing effectiveness;
  • Support advertising and communication activities.

We may use technologies including:

  • Google Analytics;
  • Google Ads;
  • LinkedIn Insight Tag;
  • Google Maps;
  • Vimeo or similar video platforms;
  • CookieHub;
  • Google Consent Mode.

Some technologies may monitor:

  • Website usage;
  • User interactions;
  • Form submissions;
  • Telephone and email clicks;
  • Engagement patterns;
  • Campaign attribution information.

Non-essential technologies are activated only where consent has been provided.

Further information can be found in our Cookie Policy.

7. Sharing Information

We may share personal information with trusted third parties where necessary to deliver services or fulfil obligations.

These may include:

  • Specialist ecological consultants;
  • Habitat management specialists;
  • Surveyors;
  • Professional advisers;
  • Legal representatives;
  • Responsible Body partners;
  • Contractors and subcontractors;
  • Monitoring providers;
  • Payment processors;
  • IT and website providers;
  • Analytics and marketing platforms.

We share only information necessary for the relevant purpose and require appropriate safeguards to be in place.

We do not permit third parties to use personal information for their own marketing purposes.

8. Responsible Body and Environmental Agreements

Where we act in connection with Responsible Body functions, conservation covenants, Biodiversity Net Gain agreements or related environmental arrangements, we may process personal information necessary to:

  • Assess eligibility;
  • Facilitate agreements;
  • Monitor compliance;
  • Maintain records;
  • Communicate with relevant parties;
  • Fulfil legal and regulatory obligations.

9. International Transfers

Some third-party providers may process information outside the United Kingdom.

Where this occurs, appropriate safeguards are implemented in accordance with UK GDPR requirements, including:

  • UK adequacy regulations;
  • Standard Contractual Clauses;
  • Other recognised lawful transfer mechanisms.

10. Data Retention

We retain personal information only for as long as necessary to:

  • Deliver services;
  • Meet contractual obligations;
  • Fulfil Responsible Body responsibilities;
  • Maintain required records;
  • Comply with legal obligations;
  • Resolve disputes.

Retention periods are reviewed regularly.

11. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal information;
  • Request correction of inaccurate information;
  • Request erasure where appropriate;
  • Restrict processing;
  • Object to processing;
  • Request data portability;
  • Withdraw consent where processing relies upon consent.

Requests may be made using the contact details provided above.

You also have the right to lodge a complaint with the ICO.

Information Commissioner’s Office

12. Security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, misuse, loss or alteration.

These measures include secure hosting environments, access controls and proportionate security practices.

13. External Websites

Our website may contain links to external websites.

We are not responsible for the privacy practices of those websites and recommend reviewing their privacy notices separately.

14. Changes to This Privacy Notice

We may update this Privacy Notice from time to time to reflect changes in legislation, our services or the technologies we use.

The most recent version will always be published on this page.

Last reviewed: 09 June 2026