Cookie Policy: ProHort-EcoShield

This Cookie Policy explains how ProHort-EcoShield uses cookies and similar technologies when you visit our website.

It should be read alongside our Privacy Notice, which explains how we collect, use and protect personal information.

ProHort-EcoShield is a specialist environmental and biodiversity brand operated by ProHort Ltd.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function effectively, remember your preferences and provide information about how visitors interact with online content.

Some cookies are essential for the operation of the website, while others help us improve our services, understand how our website is used and measure the effectiveness of our communications and marketing activities.

Cookies may be set directly by us or by trusted third-party providers acting on our behalf.

2. How We Use Cookies

We use cookies and similar technologies to:

  • ensure the website functions correctly;
  • remember your preferences and choices;
  • understand how visitors use our website;
  • improve website performance and usability;
  • assess the effectiveness of our communications and marketing activities;
  • support the delivery of relevant information about our environmental services.

3. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the operation and security of the website.

They may support functions such as:

  • maintaining website security;
  • enabling form functionality;
  • remembering cookie preferences;
  • ensuring core website functionality.

As these cookies are necessary, they do not require your consent.

Analytics Cookies

These cookies help us understand how visitors engage with our website so that we can improve the experience we provide.

They may help us understand:

  • which pages are most frequently visited;
  • how visitors navigate the website;
  • which devices and browsers are being used;
  • where improvements can be made.

We use services such as Google Analytics for these purposes.

These cookies are only activated where you have provided consent.

Marketing Cookies

These cookies help us understand how visitors discover our website and allow us to measure the effectiveness of our advertising activity.

They may support:

  • campaign measurement;
  • conversion reporting;
  • audience insights;
  • optimisation of future communications.

We may use services including:

  • Google Ads;
  • LinkedIn Insight Tag.

These cookies are only activated where consent has been provided.

Functional Cookies

Functional cookies enable enhanced features and content.

These may support:

  • embedded videos;
  • interactive maps;
  • third-party functionality designed to improve usability.

These cookies are activated where relevant and, where required, subject to your consent choices.

4. Website Interaction and Engagement Information

In addition to cookies, we may use technologies that help us understand how visitors interact with our website.

This may include information relating to:

  • pages visited;
  • forms submitted;
  • telephone and email link clicks;
  • button and call-to-action interactions;
  • user engagement patterns;
  • campaign attribution information, including tracking parameters contained within website links.

This information helps us improve website performance, understand stakeholder interests and refine the information and services we provide.

Where these technologies rely upon cookies or similar technologies, they are subject to your consent preferences.

5. Third-Party Services

We use trusted third-party providers to support the operation of our website and understand how it is used.

These providers may include:

  • Google (including Google Analytics and Google Ads);
  • LinkedIn;
  • Vimeo or other video hosting platforms;
  • Google Maps;
  • CookieHub, which manages cookie preferences and consent choices.

Where third-party providers process information on our behalf, we work to ensure that appropriate safeguards are in place.

6. Consent and Managing Your Preferences

When you first visit our website, you will be given the opportunity to:

  • accept all cookies;
  • reject non-essential cookies; or
  • customise your cookie preferences.

You may review or update your choices at any time by selecting the Manage Cookies option available on our website.

Your preferences will be respected in accordance with applicable privacy legislation.

7. Google Consent Mode

We use Google Consent Mode to help ensure that Google’s services respect the choices you make through our cookie settings.

Where consent has not been provided, Google services operate in a more limited manner designed to reflect your preferences.

This approach supports both user choice and responsible measurement practices.

8. International Data Processing

Some third-party services we use may process information outside the United Kingdom.

Where this occurs, appropriate safeguards are applied in accordance with UK GDPR requirements, including recognised transfer mechanisms and contractual protections.

9. Managing Cookies Through Your Browser

Most internet browsers allow you to manage cookies through their settings.

You can choose to:

  • block cookies;
  • delete existing cookies; or
  • receive notifications when cookies are being placed on your device.

Please note that restricting certain cookies may affect the functionality of some parts of the website.

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in legislation, technology or the services we use.

The latest version will always be published on this page.

11. Contact Us

If you have any questions about this Cookie Policy or how we use cookies, please contact:

ProHort Ltd
Waterbridge Farm
Yarnfield Lane
Yarnfield
Stone
Staffordshire
ST15 0NE

[email protected]
01782 479444